Decided to look at studio that have delt with the same sort of audience that i shall be trying to communicate to. Producing something of this look/ appeal would meet the the clients wants and needs as well as appealing to the target audience.
italy based dj and producer alex d'elia asked us to create a standard sleeve artwork for his upcoming sublabel frequenza limited.
the artwork is based on the idea to keep the main sleeve for every release but to change the colour of specific parts on the labels. this concept helps the label to get a continuous design and hence a high recognition value and emphasises the quality of the music. furthermore it saves money and is a good way to get a lot for a low budget. that can be pretty useful in the hard fought music market.
Felt the last point made was a interesting, keeping down cost of production is a key element to the brief as there is a very limited budget/ if any.
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