BME entry

BME Initial Advertising Concept from DrPockets on Vimeo.

Thomas cook advert

This advert gave me the idea's for peoples mundane boring life or people who arn't happy with what there doing.

Just another example into how a advert can be used in a number of media's. this is the print advert, the tv ad is available to view below on a previous post.

Visual variations.

I thought i would into how TV advert can use the same visual appearance in both motion graphics and print. I thought a good example of this is how apple have used a visual tie through out the i-pod advertising both on screen and in print. I shall try to use this ideas to push my original story board concept ideas into other forms of media.

Advert reasearch

http://www.youtube.com/watch?v=EU-3I3z6-sk&feature=related

HAHAHAHAHHAHAHA

Advert reasearch

Advert reasearch

Advert reasearch

http://www.youtube.com/watch?v=J9KPR_YpuN0&feature=related

Just another example of how humor is used in TV advertising.

Advert reasearch

Advert reasearch

Advert reasearch

Visual research

More visual research into promotional literature from the Baltic Mill in Newcastle. After discussing with Mitch we have agreed on the clean clinical look with a hand rendered image twist. This will create a look that has richness and essence and at the same time the hand rendered illustration will show the fun and interactivity of the institution.

I suppose it also gives the idea of parent and child, clean, legible type = parent and hand rendered red and blue illustration = child.

Branding and website's

This is the kinda of visual we want to be aiming for, clean and professional means its legible and easy to understand. We want to add colour and images to bring out the fun element of our client.

























This is the current BME website and also the madame tussauds website, i have no intention of design a site but i feel that the visual representation is present on the sites.

These two websites for me are cluttered and give off a look of a template. I understand they work and maybe are on the safe side but they just don't represent the client and what the experience is well enough.

So after deciding on our rationale i decided to look at the website of similar tourist and entertainment institutions. I felt that the website of the BME was something that could be re-worked to look more cutting edge and professional. This approach then could be used for the other material and promotion.