This is the kinda of visual we want to be aiming for, clean and professional means its legible and easy to understand. We want to add colour and images to bring out the fun element of our client.
This is the current BME website and also the madame tussauds website, i have no intention of design a site but i feel that the visual representation is present on the sites.
These two websites for me are cluttered and give off a look of a template. I understand they work and maybe are on the safe side but they just don't represent the client and what the experience is well enough.
So after deciding on our rationale i decided to look at the website of similar tourist and entertainment institutions. I felt that the website of the BME was something that could be re-worked to look more cutting edge and professional. This approach then could be used for the other material and promotion.
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